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our story
It started with family
Mia Belle (“my beauty”) was born from love, inspired by my daughter, Mia Isabelle, and a desire to create something authentic, nurturing, and beautiful.
As a wife, mother, and maker, I pour care into every small batch, blending the finest plant-based and organic ingredients in slow, intentional production. Each product is crafted as a little moment of sanctuary, designed to bring balance and beauty to everyday rituals.
The Beginning of Mia Belle
My journey began when our eldest developed severe allergies - to nuts, eggs, synthetic fragrance, and other everyday triggers.
It led me to rethink everything we used at home, from food to skincare.
Out of necessity came creativity. I began formulating our own gentle, plant-based products that were safe, pure, and kind to both skin and the environment.
That passion grew into what is now Mia Belle: small-batch, mindful creations made with care and intention.
crafting with intention
My love for natural formulation led me to complete a Diploma in Personal Care Formulation through the Institute of Personal Care Science in Australia, an internationally recognised qualification in cosmetic chemistry.
I wanted to create skincare and haircare that felt beautiful to use, kind to the skin, and gentle on the environment. Every Mia Belle product is carefully crafted in small batches, using high-quality plant-based ingredients chosen for their safety, purity, and effectiveness, products I love and trust for myself and my family.
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our values
We create with care - for people, community, and the planet.
Each product is thoughtfully handcrafted in small batches using nature derived and organic ingredients wherever possible.
We value integrity, kindness, and continuous growth.
Our promise: quality, cruelty-free products made in Aotearoa New Zealand, packaged and shipped with sustainability in mind.
the heart behind mia belle
Through Mia Belle, I’ve found a way to share my passion for mindful living, holistic well-being, and the art of slowing down.
Each creation is made to nurture calm, inspire self-care, and remind us all, especially the next generation,of the beauty in living gently and intentionally.
Mia Belle is deeply mindful of what goes into every formula, using only carefully chosen, high-quality ingredients that respect both skin and the environment.
When you choose Mia Belle, you’re supporting a New Zealand-owned small business that truly cares, offering elegant, effective products crafted with integrity, love, and purpose.